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How We Made The Nebia Towel

How We Made The Nebia Towel

What Is Refibra And Why Did We Choose That Process

After years of searching, we came across a sustainability minded luxury towel manufacturer, Venus, and a pioneering textile company from Austria called Lenzing. Together, we set out to make the world’s first towel made from repurposed pre and post consumer recycled textiles.


NebiaTowel-Cotton-WoodChips


For years, Lenzing has been refining a new upcycling textile process. The material is made with the breakthrough REFIBRA™ technology, which takes textiles destined for the landfill and combines it with sustainably harvested wood and cotton to create a surprisingly soft, and extremely robust, new fiber. 

 

The Refibra Process - A closed loop

 

Lenzing has a history of working with other innovative clothing companies such as Patagonia, Lululemon, and Levis… but the fibers have never been soft enough nor possessed the right qualities for a towel, until now. 

 

How It's Sustainable 

The Nebia Towel at the forefront of brings the next-generation of sustainable textile production. It’s made from a combination of 30% upcycled textiles and 70% sustainably grown cotton and is soft on the skin, absorbs water effectively, and is perfectly plush. But this is just the start. 


The Nebia Towel is made of 30% upcycled textiles and 70% sustainably grown cotton.

Our goal is to increase the percentage of upcycled material in our towels. If we are successful, together, we can usher in a new textile economy, one that is circular instead of linear, and drastically reduce the amount of textiles that end up in landfills every year. 

Convinced? Pre-order the extra plush towel of the future by clicking here.